Mobile App Launch Checklist: Ensuring a Successful Release
A successful app launch requires careful planning and execution. This comprehensive checklist covers everything you need to prepare before, during, and after your app launch to ensure a smooth release and maximize your chances of success.
Pre-Launch Checklist
Technical Preparations
Complete final round of testing
- Functional testing
- Performance testing
- Security testing
- User acceptance testing
- Beta testing feedback implementation
Optimize app performance
- Load time optimization
- Memory usage check
- Battery consumption test
- Network handling
- Crash reporting setup
Prepare backend infrastructure
- Server scalability check
- Database optimization
- API endpoints testing
- Monitoring setup
- Backup systems verification
Store Preparations
Prepare store listings
- App screenshots
- Preview videos
- App description
- Keywords optimization
- Category selection
Legal requirements
- Privacy policy
- Terms of service
- Age ratings
- Content guidelines compliance
- Required disclosures
Store assets
- App icon
- Feature graphic
- Promo graphics
- Screenshots for all devices
- Localized content
Marketing Preparations
Marketing materials
- Press kit
- Launch announcement
- Social media content
- Email campaigns
- Blog posts
Website preparations
- Landing page
- App preview
- Download links
- Support pages
- Contact information
Influencer outreach
- Identify influencers
- Prepare outreach materials
- Review arrangements
- Content guidelines
- Tracking setup
Launch Day Checklist
Store Publishing
- Submit app to stores
- Monitor approval status
- Verify store listings
- Check download links
- Test purchase flow
Technical Monitoring
- Monitor server performance
- Track error rates
- Watch user signups
- Monitor app performance
- Check analytics setup
Marketing Activities
- Send press releases
- Launch social campaigns
- Activate paid advertising
- Email announcements
- Update website
Support Readiness
- Support team briefing
- Response templates ready
- Issue tracking setup
- Documentation access
- Emergency contacts
Post-Launch Monitoring
Day 1-7
- Monitor app performance
- Track initial user feedback
- Address critical issues
- Monitor marketing campaigns
- Begin collecting analytics
Week 2-4
- Analyze user behavior
- Plan first update
- Optimize marketing
- Gather user testimonials
- Review performance metrics
Month 2-3
- Implement user feedback
- Scale marketing efforts
- Plan feature updates
- Optimize store presence
- Review growth metrics
Common Launch Issues & Prevention
Store Rejection
- Review guidelines thoroughly
- Test extensively
- Prepare documentation
- Address common rejection reasons
- Plan for revisions
Performance Issues
- Load testing
- Device testing
- Network testing
- Memory testing
- Battery testing
User Feedback
- Beta testing
- Clear communication
- Support readiness
- Quick response plan
- Update schedule
Marketing Coordination
- Clear timeline
- Team coordination
- Content preparation
- Channel testing
- Backup plans
Key Metrics to Track
User Metrics
- Downloads
- Active Users
- Retention Rate
- Session Length
- User Engagement
Technical Metrics
- Crash Rate
- ANR Rate
- Load Times
- API Response Times
- Battery Usage
Business Metrics
- Revenue
- Conversion Rate
- Customer LTV
- Acquisition Cost
- Churn Rate
Marketing Metrics
- Store Rankings
- Organic Downloads
- Marketing ROI
- User Ratings
- Social Mentions
Recommended Launch Tools
Analytics
- Firebase Analytics
- Mixpanel
- AppsFlyer
- Amplitude
Crash Reporting
- Crashlytics
- Sentry
- Bugsnag
- InstaBug
Marketing
- App Annie
- Sensor Tower
- Mobile Action
- AppTweak
Support
- Zendesk
- Intercom
- Help Scout
- Freshdesk
Downloadable Resources
Download Launch Resources
Related Resources
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