Free tool · No sign-up
Amazon listing checker
Paste your title, Item highlights, bullet points and backend search terms to check them against the listing rules Amazon introduced in July 2026, including the new 75-character title limit. Add your main image to check its size and background. Results appear as you type, and nothing leaves your browser.
Results appear here as you type
Paste your title, bullets and search terms from Seller Central, or try the example to see how it works.
Hundreds of listings to fix?
We rewrite titles for the 75-character limit in bulk and check your whole catalog every week for changes Amazon or other sellers make. Start with a free check of 3 ASINs.
Get a free catalog checkCheck your whole catalog at once
We're building a version that checks an entire inventory file before you upload it, and alerts you when a listing gets suppressed. Leave your email to hear when it's ready.
What it checks
Amazon's listing rules, in one place
These are the rules that most often get listings suppressed or rejected. Amazon updates them regularly, so confirm anything critical in Seller Central.
Titles
- 75 characters maximum, including spaces, in every category except media (books, music, video), since 27 July 2026
- Amazon's AI is gradually rewriting longer titles, so it's better to shorten them yourself
- No ! $ ? _ { } ^ ¬ ¦ unless they're part of the brand name
- No word used more than twice (small words like “and” or “for” excepted)
- No promotional phrases such as “free shipping” or “best seller”
Item highlights
- Up to 125 characters, shown under the title on desktop and mobile
- Searchable, and weighted the same as the title
- Use it for details moved out of the title: materials, sizes, use cases
Bullet points
- At least 3 bullets; 5 is standard
- Each bullet more than 10 and fewer than 255 characters
- No emojis, checkmarks or decorative symbols
- No links, email addresses, phone numbers, guarantees or refund promises
Backend search terms
- Under 250 bytes in most marketplaces; accented letters use 2 bytes
- No need for commas or for words already in your title or bullets
- No ASINs, competitor brands or temporary words like “new” or “sale”
Main image
- Pure white background (RGB 255, 255, 255)
- Product fills 85% or more of the frame
- 1,000 px or more on the longest side so shoppers can zoom
Want the detail? Read our flat file upload guide and A+ Content guide.
FAQ
About this checker
Is this tool connected to Amazon?
No. It checks the text and image you paste in, entirely in your browser. Nothing is sent to Amazon, and you don't need to sign in or share your Seller Central account.
Does a high score mean my listing will rank?
No. The score shows whether your listing follows Amazon's published content rules, which helps it avoid suppression and reads better to shoppers. Ranking also depends on sales, reviews, price, relevance and advertising.
Do these limits apply to every marketplace?
The title, bullet and image rules apply across Amazon's main marketplaces. The 250-byte search term limit applies to most marketplaces, including the US, UK, EU, Canada and Australia; a few, such as Japan, allow more. Some categories have their own extra rules, so check the style guide for your category in Seller Central.
Is my data stored?
No. The checks run in your browser and nothing you paste is saved. If you join the waitlist, we keep only your email address.
Can you fix the issues for me?
Yes. We rewrite titles and Item highlights in bulk and offer monthly catalog management that checks every listing each week for unwanted changes. Start with a free check of up to 3 ASINs.
Gegobyte Technologies is an independent agency and is not affiliated with Amazon. Amazon is a trademark of Amazon.com, Inc. or its affiliates.